IoT Business Model for consumers – Critical Path Hurdles and the Blind men and the Elephant Parable

Posted on by Juan Zarco

Amazon eBook Publication link: https://read.amazon.com/kp/embed?asin=B08VF9P1S2&preview=newtab&linkCode=kpe&ref_=cm_sw_r_kb_dp_60YGNGZ6H1XC8R5T158Z

The Blind Men and the Elephant parable, from Indian origins, reminds me of how I see the IoT private industry fail in their frustrating attempts to integrate a profitable network in view of the various 2017 NY Strata Conference company presentations – Cloudera, nVidia. The parable goes like this: it is a story of several blind men who touch various parts of an elephant to know or learn what it is. To one blind man, he identifies the leg as a pillar. The tusk feels like a spear to another. And so forth. This East Asian parable is used primarily to provide insight into the value of relativism of information, the need for communication, and the emphasis to reach the totality of truth. In other words, failure to collaborate and integrate information produces an imperfect world. Without integrating the whole IoT network, one cannot reach the final objective: increasing actionable value from Big Data.

In the case of IoT, sensors, and Big Data, I have observed that the HW industry cannot vouchsafe the quality of information from its data sources, in most cases, sensors. For example, in one case, I noticed that one specific sensor supplier became the critical path for data in measuring human breath compounds. But the quality of that data had not been confirmed by scientific or medical standards. With no medical expert involved with the sensor design, the sensor manufacturer provided whatever data with no bearing on the diagnostic objectives. Since I have seen various studies regarding the human breath, I observed that there were a wide variety of volatile organic compounds and other molecules, totaling over 2,000 according to one study. Those studies relied on the large, expensive GC/MS machines. How would a minute and simple sensor calibrated to measure one set of molecules, in this case, be able to provide an accurate reading that many compounds identified by the standard equipment defy logic. Note that these observations were made about the SV company, Theranos, where the HW did not consistently deliver accurate results.

Now, the sensor manufacturer has one objective – to sell sensors, and that is the manufacturer’s agenda. But it was up to the product designer and integrators to design the right HW/SW tools and actionable dashboard needed to attract and retain consumers. The IoT product has to accumulate accurate data and provide actionable intelligence for the consumer. Now, based on one IoT component provider relying on a single source sensor supplier, it will deliver inaccurate results – false positives or other defective data.

Is accurate data in IoT important? Recent studies indicated that anywhere from 44% to 50% of the purchasers abandoned their wrist health monitors within 6 months because the consumers concluded that the devices were inaccurate. I was not surprised, since I have an acquaintance who, in testing his multi-faceted sports wrist sensor, discovered that many variables impacted the quality of the data. Hairy wrists, dark epidermal, and even sweat produced many false readings. In other words, what is the point of accumulating big data that is grossly inaccurate?

Another factor not taken into the critical path of an IoT network is the integration of telecommunications and data storage technologies – indispensable data management and transmission tools. Data simply does not rise into a cloud and then magically turns into actionable data. The data must be directed to hardware within data centers — specific servers containing the database applications and storage capacity in order to store and process the data. That means leasing racks at data centers and these racks have to be close to data sources and access points. For example, Netflix sets up its CDNs close to the demand for its content, not in one central location at Los Gatos, its corporate headquarters. Data has to be posited in a network efficiently. Look at the Facebook huge headquarters – 90% of the employees are managing the hardware so that the Facebook software performs flawlessly. Without hardware, there is no software.

Then comes the software development itself. How will the software be designed to provide actionable data for consumers or clients? How does it analyze the data efficiently and appropriately? One big data analyst related to me an interview question of how to analyze data for a San Jose police force regarding criminal activities in the district. He recommended using “heat” maps to show the criminal activity. I pointed out that the example failed to provide actionable data. The focus is to provide actionable data: show the probability of felony and misdemeanor crimes and link those results to place police closer to high priority crimes. Here I observed that the data analyst did not understand the appropriate algorithms for the data. It must be frustrating to get to the final step in setting up an IoT network and not be able to gain any actionable value from the data.

Without integrating the three major IoT components appropriately – the source of the data, the sensors, telecom/data design, and the appropriate big data algorithms – what do you have? Blind men touching elephants. Each team places priority on one part of the IoT data stream and forgets to link and integrate the other components into one fluid system for actionable information for consumers.

Does the IoT deliver the right actionable data to the right audience? Big data for the medical industry is valueless if not providing the actionable data for the healthcare provider, as an example from before. Yet as of now, I notice so many missteps in IoT integration. What will your actionable data do? Therefore, these diverse teams need to be coordinated and integrated into their efforts to create an actionable IoT data stream.

Posted in IOT

57 thoughts on “IoT Business Model for consumers – Critical Path Hurdles and the Blind men and the Elephant Parable”

  6. Tootsie Mendie Tania Reply

    I just started my blog a few months ago and discovered this site just two weeks now, and wow…So grateful for you. Thanks for the post. awesome.. Tootsie Mendie Tania

  7. Myra Tarrance Giff Reply

    J’ai lu plusieurs choses excellentes ici. Signet de prix définitivement pour revisiter. Je me demande combien de fois vous tentez de créer un excellent site Web informatif. Myra Tarrance Giff

  8. erotik Reply

    Its such as you read my thoughts! You appear to know so much approximately this, such as you wrote the e book in it or something. I feel that you just could do with a few percent to power the message home a little bit, but other than that, that is wonderful blog. A fantastic read. Ill certainly be back. Bambie Geno Reahard

  10. Free Instant Reply

    Bonjour, toujours super de voir d’autres personnes à travers le monde du trou dans ma recherche, j’apprécie vraiment le temps qu’il aurait fallu pour créer cet article génial. À votre santé
    Lavena Taddeusz Janet

  11. order Reply

    Right here is the perfect webpage for anyone who hopes tounderstand this topic. Marchelle Freddie Shewchuk

  12. sikis izle Reply

    Hi, I would like to subscribe for this website to take newest updates, therefore where can i do it please help. Annecorinne Horst Perle Look at jrzarco2001.wordpress.com for more.

  13. erotik Reply

    This website definitely has all of the information and facts I wanted about this subject and didn at know who to ask. Codi Fax Eveleen Look at jrzarco2001.wordpress.com

  14. porno Reply

    Loaded with detail, Joe. I look forward to your posts. Alika Hurleigh Andriette Look at jrzarco2001.wordpress.com

  17. erotik izle Reply

    I believe this internet site holds some really wonderful info for everyone : D. Kristine Ali Mosora. Look at jrzarco2001.wordpress.com for moreb logs.

  18. porno Reply

    Tremendously enlightening advice you have remarked, many thanks for publishing. Sadella Lauren Maite

  21. sikis izle Reply

    I blog often and I genuinely appreciate your information. Your article has really peaked my interest. Almire Avictor Ravi

  23. erotik Reply

    Below you will come across the link to some web pages that we consider you ought to visit. Erica Gan Behl

  24. vreyro linomit Reply

    Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

  25. maseczki z filtrem Reply

    I’m extremely pleased to discover this website. I wanted to thank you for ones time just for this fantastic read!! I absolutely enjoyed every part of it and i also have you bookmarked to see new stuff in your site.

  26. maseczki jednorazowe Reply

    Thanks for the suggestions you have shared here. Something else I would like to express is that laptop or computer memory specifications generally increase along with other advances in the engineering. For instance, if new generations of processor chips are brought to the market, there is certainly usually a similar increase in the size preferences of all computer system memory and hard drive space. This is because software program operated simply by these processor chips will inevitably increase in power to take advantage of the new technology.

  31. renault key coding Reply

    Some really great info, Gladiola I detected this. I’m not spaming. I’m just saying your website is AWSOME! Thank you so much! Please vist also my website.

  35. movies Reply

    Pretty! This was an incredibly wonderful article. Thanks for supplying these details. Alys Clement Teeter

  38. migraine headache medicine Reply

    Thanks for your strategies. One thing really noticed is that often banks plus financial institutions know the dimensions and spending patterns of consumers plus understand that plenty of people max outside their cards around the trips. They smartly take advantage of that fact and commence flooding ones inbox in addition to snail-mail box having hundreds of no-interest APR credit cards offers shortly after the holiday season concludes. Knowing that for anyone who is like 98% of American community, you’ll soar at the possible opportunity to consolidate consumer credit card debt and shift balances towards 0 interest rate credit cards. lkkkjmn https://headachemedi.com – prescription headache med

  39. escort bayan Reply

    Very good post! We are linking to this great content on our website. Keep up the great writing. Peggie Kelley Rhea Carri Melvyn Yankee

  41. porno izle Reply

    If you want to increase your knowledge only keep visiting this site and be updated with the latest information posted here. Danial Cherenfant

  42. watch series Reply

    At this moment I am redady to doo my breakfast, afterward having my breakfast coming yet again to read further news. Pierre Pac

  44. liseli Reply

    I am actually delighted to glance at this weblog posts which carries lots of valuable information, thanks for providing these kinds of information. Isiah Radvany

  45. liseli Reply

    Pretty! This has been an incredibly wonderful post. Thank you for supplying these details. Carmen Brucken

  48. bets10 giris Reply

    That may be the end of this post. Right here youll find some web-sites that we believe youll enjoy, just click the links. Weldon Dezan

  49. porno izle Reply

    There is certainly a great deal to learn about this topic. I love all the points you have made. Moshe Matthewson

  50. pov Reply

    Pretty! This was a really wonderful post. Thanks for providing this information. Christoper Lindahl

  51. sevişme Reply

    I every time used to read paragraph in news papers but now as I am a user of internet therefore from now I am using net for content, thanks to web. Spencer Fernadez

  53. porno Reply

    Way cool! Some extremely valid points! I appreciate you penning this article plus the rest of the website is extremely good. Von Goodier

  54. bahis Reply

    I regard something genuinely interesting about your web site so I saved to favorites . Benny Rowett

  55. viagra Reply

    Merci de votre soutien. Je vous propose de lire mon dernier article concernant ma vision du changement. Leslie Maddux

Leave a Reply

Your email address will not be published. Required fields are marked *